Rewards will be separated into two different tiers:
Gold Points
(received from buying Nintendo games, consoles and digital content), and
Platinum points that you'll get from logging into your "My Nintendo"
account, playing games on your phone, and other non-transaction based
things.
How you earn the points differs, as does how you use them. Platinum
points can be exchanged for digital contents (wallpapers, game DLC),
while gold points will change into discount vouchers — for buying more
Nintendo stuff. Nintendo's investor briefing slides add that
you will be able to swap Platinum points for "original goods" aka hats, shirts, etc., mentioned
separately to digital swag.
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